Improvement Mobile App
Enhancing Koinrobo features to be more informative and effective, aiming to assist new users in better understanding investment and meeting user needs. This also has the potential to increase the number of users interested in using the application and maintain long-term loyalty.
Interview Result
Emphatize
Like
Koinrobo menu is still easy to find
Still looks simple
The design description is quite attractive, simple and the writing is legible
Koinrobo menu is still easy to find
It's good that there is a guide or tool tip at the beginning
Dislike
There is no explanation about the packages on the Koinrobo dashboard (Roboprime, Robopro, Best Performing)
When you enter one of the packages on Koinrobo, the tenor and month cannot be edited so you have to go back and forth to the Koinrobo dashboardd
In the basket you can only check out everything in the basket. You can't choose what to check out
The list of borrowers is not clear regarding grade information
Lack of information regarding the investment must be in multiples of 100,000
Comparative Research
Emphatize
Advantages
Dashboard differences between Borrowers and Lenders
Investments start from IDR 100,000
Details regarding the borrower's profile and their needs
There is a tool tip when first use the application
Disadvantages
Investments are limited to certain multiples
The application has a lot of writing and is not simple
Has a time limitation in transaction (15 Minutes)
In the shopping cart can’t select a transaction that we want to proceed to the payment process
Advantages
Roboadvisor Details
Minimum purchase of 10,000 mutual funds
Investments are not limited to certain multiples
Monitoring and financial reports
Disadvantages
The Shopping cart menu is not on the homepage and is not effective
1 Emphatize
Secondary Research
Emphatize
Not Invest
28%
Invest
72%
1000
743
295
based on a survey conducted by populix out of 1000 people there were 28% (295) people who chose not to invest
based on people who don't want to invest, here are some reasons, the reasons that are highlighted are fear of taking risks (32%) and Difficult to understand (20%)
No Enough Income
Need a lot of fund
affraid to take a risk
Difficult to understand
deception trauma
usury
8%
14%
20%
32%
36%
76%
Usability Research
Emphatize
Criteria or Participant
All Gender
Age between 20 - 35 years
Working / Have an Income
Have made an investment
Have never used the KoinRobo feature
Objective
Get to know how the habits and needs of users when investing as well as user experience and feedback after using the KoinRobo feature
Data Collection Method
Usability Research
Interview
Task
Choose the KoinRobo feature on Koinworks and choose the package with the smallest funding
Choose funding on Koinrobo with an estimated return of IDR 208,000
Add purchases to the basket and go to the basket menu
Choose a voucher in purchase
Checkout and Make Payment
Purpose
To find out how easy it is to access KoinRobo features and package information on KoinRobo
To find out the effectiveness of the user in predicting the estimated return (Return) because the amount of return affects the amount of interest and the tenor (month) we choose.
To see the effectiveness of the user in accessing the basket menu
To find out the effectiveness of the user applying the voucher and heading to the checkout process in the basket menu
To determine the effectiveness of the user in the process of checkout and payment
Result
User 1
Task 1
Task 2
Task 3
Task 4
Task 5
Success Rate
70
50
50
60
User 2
User 3
User 4
Quick
Moderate
Stop
57,5 %
Avg Success Rate
2 Define
Afinity Map
Define
Users feel confused about predicting returns when investing in Koinrobo
Users find it ineffective when they want to change the Bank Interest and Tenor when they want to predict the amount of return (need to return to the Koinrobo dashboard)
Users feel uninformed at the beginning about having to invest in multiples of 100,000
Users are unsure because they don't know where the money will go
Users feel that there is no additional information about each package on Koinrobo
Lack of information on Koinrobo about borrower details (not anonymous and there is a purpose for the loan)
Lack of information regarding grade on the list of borrowers
User feel Confuse when want to access the shopping cart and then proceed to checkout at Koinrobo
Users feel the shopping cart button is small, if there is no notification it will not be aware
User can't find shopping cart button on home page
Confused user experience when packages are already in cart, but unable to select individually the packages they want to checkout (always combined)
User Persona
Define
Age : 24
Location : Tangerang
Tech literte : Medium
Friendly
Thinking
Dicipline
Farhan is a private employee who works 8 hours a day in the business sector and has a stable income every month. He is someone who thinks for the future and can manage his finances well. One way is to make long-term investments and emergency funds.
Goals
I want more information about the packages available at Koinrobo as well as details of borrowers that make me confident to invest.
Frustation
I'm always worried about what and where will my money be allocated?
I'm lazy to process anything that has too much flow and no detailed information
I worry about not having an emergency fund when I need it
Motivation
I want to have money and time when I retire
I want to travel the world
I feel long term investing at a young age is important to meet tertiary needs or as an emergency fund because we don't know what the financial condition will be like in the future
Users feel confused about predicting returns when investing in Koinrobo
How to make it easier and more effective for users to predict returns?
Users are unsure because they don't know where the money will go
How to increase the detailed information on the package at Koinrobo and the borrower?
User feel Confuse when want to access the shopping cart and then proceed to checkout at Koinrobo
How to make it easier to access the shopping cart and the checkout process?
3 Ideate
Prioritazion Matrix
Ideate
Impact
Create separate profile details for borrowers
Create a checkbox button on the Shopping cart menu as a choice of what transaction or investment you want to checkout
Create a Legend of Information for each package on Koinrobo
Create a dropdown on the choice of interest and the number of tenors in the Koinrobo packages menu
Make a number choice when selecting a value in the nominal field
Create a direct error on the nominal field
when selecting a number not a multiple of 100,000 and lock button Buy now or add to cart
Make the shopping cart button on the Koinrobo bigger so it's easier to see
Create a Shopping cart button on the homepage
Solution
Ideate
How to make it easier and more effective for users to predict returns?
Create a dropdown on the choice of interest and the number of tenors in the Koinrobo packages menu
Create a direct error on the nominal field
when selecting a number not a multiple of 100,000 and lock button Buy now or add to cart
Make a number choice when selecting a value in the nominal field
How to increase the detailed information on the package at Koinrobo and the borrower?
Create a Legend of Information for each package on Koinrobo
Create separate profile details for borrowers
How to make it easier to access the shopping cart and the checkout process?
Create a Shopping cart button on the homepage
Make the shopping cart button on the Koinrobo bigger so it's easier to see
Create a checkbox button on the Shopping cart menu as a choice of what transaction or investment you want to checkout
4 Prototype
Lo-Fi
Prototype
Before - After
Prototype
User can't find shopping cart button on home page
Current Interface - Homepage
Redesign
Added a Shopping Cart button on the homepage for easy access to the menu
Move the profile position to the navbar and eliminate the NEO coin option because if it is selected it is still blank
Users feel the shopping cart button is small, if there is no notification it will not be aware
Users feel that there is no additional information about each package on Koinrobo
Current Interface - Koinrobo Marketplace
Redesign
Redesign shopping cart button (Shopping Cart) Become bigger to make it easier to see
Additional information on each package on the KoinRobo Marketplace
Current Interface -Packages in KoinRobo
Redesign
Added a Dropdown Menu when you want to make changes to the amount of interest and tenor directly
Adding a nominal Button in multiples of 100,000 when the user wants to input a certain nominal to make it more effective
Added "Direct Error" when the user inputs a nominal value other than a multiple of 100,000 in the funding amount field.
Users find it ineffective when they want to change the Bank Interest and Tenor when they want to predict the amount of return (need to return to the Koinrobo dashboard)
Users feel uninformed upfront about having to invest in multiples of 100,0000
Lack of information on Koinrobo about borrower details (not anonymous and there is a purpose for the loan)
Lack of information regarding grade on the list of borrowers
Make the list of borrowers more detailed and not anonymous
Make additional information related to Grade on the list of borrowers
Redesign
Current Interface - List of Borrower
Current Interface - Shopping Cart
Confused user experience when packages are already in cart, but unable to select individually the packages they want to checkout (always combined)
Added Radio buttons and totals to the basket menu so that users can choose the package they want to proceed to the checkout process.
Redesign
Another Design
5 Test
Usability Test
Test
Criteria or Participant
All Gender
Age between 20 - 35 years
Working / Have an Income
Have made an investment
Objective
Get to know user experience and feedback after using the KoinRobo feature after improvement
Data Collection Method
Usability Test
Interview
Task
Choose the KoinRobo feature on Koinworks and choose the package with the smallest funding
Choose funding on Koinrobo with an estimated return of IDR 208,000
Add purchases to the basket and go to the basket menu
Choose a voucher in purchase
Checkout and Make Payment
Purpose
To find out how easy it is to access KoinRobo features and package information on KoinRobo
To find out the effectiveness of the user in predicting the estimated return (Return) because the amount of return affects the amount of interest and the tenor (month) we choose.
To see the effectiveness of the user in accessing the basket menu
To find out the effectiveness of the user applying the voucher and heading to the checkout process in the basket menu
To determine the effectiveness of the user in the process of checkout and payment
Feedback
Test
It's quite easier compared to the previous version, especially in task 2 because there is already a dropdown in the Koirobo package, so there's no need to return to the previous marketplace menu
There is still something that is lacking or can be improved from the information for each package on Koinrobo, because the information displayed is still too short
There are still some components where the font is still too small, such as detailed information when you want to predict returns, then maybe the List of borrowers, the font can be made bigger to make it more clearly visible
Writing the nominal value in the package options at KoinRobo can be written with a combination of numbers and letters and the nominal range is expanded, so that it can be more effective when there are users who want to invest in large amounts
In the checkout process, the selection of transactions is good, but for radiobuttons it is not suitable for multiple choices, it is better to checkbox or the selected card
Result
Quick
Moderate
Stop
User 1
Task 1
Task 2
Task 3
Task 4
Task 5
Outcome
Duration
25,87 s
15,16 s
30,18 s
23,59 s
Success Rate
90
100
80
90
User 2
User 3
User 4
In-Direct
In-Direct
In-Direct
Direct
90 %
Avg Success Rate
Heatmap
Test
3 out of 4 people who did the Usability Test in task 1 pressed the question mark button to find out information about each packet in KoinRobo
In task 2 the user already knows that to add a nominal value in multiples of 100,000, he must press the '+' button
As well as for changing the nominal estimated return, users already know that to do so, they have to change the amount of the tenor and interest that we choose.
In task 3, 1 out of 4 users made purchases directly on the basket menu, while the others read and accessed the Borrower information menu (List of Borrowers) first before being processed to the basket
2 Users access the basket menu from the Koinrobo Marketplace menu, 2 Users can access the basket menu from the homepage
On the List of Borrower menu there is a Grade menu, 2 out of 3 users who enter the borrower list menu press the Grade button to get information about the grade on the borrower menu.
On the Shopping cart menu, all users who take part in usability testing press the Radiobutton to select options for the transaction that you want to proceed to the checkout process or voucher selection
The entire user when pressing the select button in the voucher selection process
6 Itteration
Change Radiobutton into Checkbox
Reducing the size of the card to make it look neater and simpler
The “ubah” button is replaced with an edit button icon next to the delete button
In the checkout process the selection of transactions is good, but for radiobutton it is not suitable for multiple choices
The font on the list of borrowers is still too small, so the information is not clear
Enlarge the font as well as several components on the list of borrowers so that the user can see the information more clearly
Change the "Shadow" which still looks rough, to a stroke to make it look smoother
Shadow still looks rough on some components on homepage
Soften the shadow of the component on the home page
Some users say that in the nominal value section, the font is too small
Change the writing of the nominal value to a combination of numbers and letters so that the font can be enlarged.
The range of nominal values is expanded so that users are more effective in choosing investments with large nominal values.
Change the "Shadow" which still looks rough, to a stroke to make it look smoother
Shadow still looks rough on some components on Koinrobo Marketplace
Untidy top and side margins cause inconsistency between pages
Soften the shadow of the component on the Koinrobo Marketplace
Tidying the top margin with side margins to eliminate inconsistencies in the design between pages
Guidlines
Color
Primary
#2B486D
Secondary
#378DF4
Neutral
Typography
Inter
Aa
Aa
Card Text 1
Card Text 2
Card Text 3
Card Text 4
Bold / 20px / 150
Regular / 16px /17
Regular / 14px /10
Regular / 12px / 10
Button Text 1
Button Text 2
Regular / 14px /10
Regular / 10px /10
Heading 1
Heading 2
Heading 3
Heading 4
Bold / 24px / 150
Bold / 20px / 17
Semi Bold / 20 px / 150
Regular / 14px / 17
Icon & Asset
1
S
A3
S
S
A3
A
S
5.0 %
1 Bulan
Selamat Pembayaran anda berhasil
What’s Koinworks ?
KoinWorks is an Indonesian financial technology (fintech) company that operates an online peer-to-peer (P2P) lending platform. Koinworks provides services to its users to borrow money and fund money online. One of the funding services on Koinworks is KoinRobo
What’s KoinRobo ?
KoinRobo is a derivative product from Koinworks as a P2P lending-based funding platform, which will automatically diversify funding into several loans to mitigate risk and optimize returns.
Project Background
There are some Indonesian people who do not choose investing as a saving method. Investment Difficult to understand and lack of knowledge about investment is the reason for Indonesians to never start investing. There is a solution for new users who initially don't understand investing, namely Roboadvisor because it can provide investment advice automatically based on AI. Koinworks presents this Roboadvisor feature at Koinrobo's choice as a platform for novice lenders to make it easier and more understandable to invest. However, the KoinRobo feature is still ineffective, difficult to understand and not very informative for new users, so that the user's goal to understand and start investing is difficult to achieve.
Project Goals
Making Koinrobo's features more informative and effective so that they can help new users understand more about investment and meet user needs. This also has the potential to increase the number of users who want to use the application and maintain long-term loyalty.
Design Thinking
1. Emphatize
Recognize how the habits and needs of users when investing
2. Define
Retrieve data from the Empathize stage to get problems and user needs
3. Ideate
Create a solution to solve the problem at the Define stage
4. Prototype
Stages of Design (Lo-fi, Hi-fi, Prototype) of the solutions that have been found previously
5.Test
Testing the user to find out how effective the solution that has been made is
6.Itteration
Repeating the Design Thinking Process
Lesson Learned
One of the reasons people choose not to invest is because it is difficult to understand and afraid to take risks
The improvement made should not be based on personal assumptions, therefore an interview dan usability research is conducted to find out the user's needs
Focus on improvement which is the problem of the user
Time management to complete the following projects starting from the research stage to improvement
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